Business, Finance, and Marketing Academy - Two Year Program

Want to run a business, create a marketing campaign, or manage your own money like a pro? In the Business, Finance & Marketing Academy, you’ll learn how companies work, how to promote products, and how to make smart financial decisions—while gaining real-world experience and leadership skills.

Year 1 Overview:

The Business, Finance & Marketing Academy introduces students to core principles of business operations, marketing, management, and financial literacy. Year 1 students explore the foundations of business through hands-on projects, real-world simulations, and active participation in DECA, a nationally recognized student organization for business and marketing leaders.

Year 2 Overview:

Year 2 builds upon foundational business skills and shifts focus toward career preparation, entrepreneurship, and project-based learning. Students take on leadership roles in managing the school store, mentor younger students, and engage in more advanced business simulations and competitions.

BFMA students at the state leadership conference

Program Highlights

Core Learning Areas:

  • Basic marketing concepts and strategies
  • Personal financial literacy and money management
  • Introduction to business operations and management
  • Customer service, communication, and leadership skills

Real-World Experience:

  • Operate and manage the school store
  • Participate in the Stock Market Game and entrepreneurship projects
  • Attend the DECA Fall Leadership Conference
  • Community service projects and team-based challenges

Advanced Learning Includes:

  • Career and entrepreneurship planning
  • Sports and entertainment marketing
  • Small business development and event planning
  • Business ethics, communications, and professional networking

Real-World Experience & Leadership:

  • Continued school store management
  • Internship opportunities with local businesses
  • DECA Career Development Conference competitions
  • Participate in mock interviews, career roundtables, and the Small Business Event
  • Community service and event planning experience

Certifications & Career Development:

  • Career readiness training and resume development
  • Industry-recognized credentials in marketing and career exploration
  • Opportunities to earn college credit through Great Bay Community College
Competition winners at fall leadership conference

Spotlight

Staff